How to Succeed in the Meme Marketing Space? The Internet is a fast-paced, complex world. Nevertheless, it can be very profitable if done right. Take the example of Heinz and its creation of content around the debate over tomato versus ketchup. The result was a viral marketing campaign that was a success. The following are three strategies for success in the Meme Content Creation Space:
Lessons from White Claw's viral marketing success
While White Claw has been successful in leveraging the viral marketing power of memes, it has shifted its approach to its consumer outreach. In the summer of 2019, it began cutting back on media spending and focusing on creating meme content. However, viral videos and memes have helped propel Mark Anthony Brands to the top of the pile. Here are three lessons White Claw can use to build meme content that is successful for your brand.
The brand’s success stems from its gender neutral approach. The White Claw logo, for example, is elegantly designed in black and white. Its marketing focuses on images of men and women interacting in groups, while highlighting the product’s gluten-free and low-carb credentials. The product is marketed to both men and women, and the brand has seen a near 50/50 split in its customer base.
Create your own memes
There are several ways to make memes successful. The first is to make sure they are relevant to your target audience. A popular meme is related to a current issue or trend. Memes can appeal to a variety of emotions, but it is vital to be unique in order to be successful. This is why you should use different mediums for your content, such as photos and videos, in order to stand out from the crowd.
The next step in creating a successful meme is to understand the basics of how to make a meme. Memes consist of an outline and a theme. Memes can vary from simple pictures with little editing to photoshopped images. If you’re unsure how to create a meme, it may seem daunting to use your computer to create one. However, with the right tools, creating your own memes can be a fun, profitable endeavor.
Reuse popular memes
Whether you’re trying to make your brand stand out from the crowd or are looking to generate viral traffic, you can create your own unique content through the use of memes. The secret to successful meme content creation is authenticity. Use memes to tell your story with an edgy voice and brand personality. Even if you’re not a witty person, you can still succeed in this content creation strategy.
Successful memes have several characteristics in common. First, they must be able to maintain their host long enough to spread and reoccur. The longer a meme stays in the same place, the more likely it is to be replicated and spread. If the host can’t sustain the meme, it will disappear much more quickly. Second, it must have transmission. This is the most crucial aspect of meme creation.
Create your own branded version of the meme
When you create your own branded version of the meme, you must include the target audience in the image. Memes use humor and images to engage their audience. You can use a variety of images for your brand’s meme, from cartoons to real-life situations. When creating a meme, the first step is to determine a problem that people relate to. Then, use text that matches that message.
The most popular memes are those that are easy to create and share. You can also use meme generators freely available on the internet. Just make sure you know the subject matter and content of your meme before you create it. You can start by researching existing memes that are popular and draw ideas from them. However, avoid copying popular memes. You can also use other memes as inspiration, but it is better if you come up with a unique version.
Avoid drowning your content in memes
While you may want to incorporate memes into your social media strategy, be sure to know how and when to do so. Although they are a great way to boost engagement, they have a limited shelf life. Memes also piggyback on popular content and are easily shared. To avoid backfiring on your content drive, avoid drowning it in too many memes.